Yawl Cat will reach the affluent sailing and water sports market, a market defined as professional, middle to upper income, mobile and quality oriented. A partnership with Yawl Cat Ventures provides unique brand development opportunities
There are an estimated 16 million people who sail in the US alone.(1)
The sailing industry has grown at a rate of 8% per year(2)
GENDER
* Female 35%
* Male 65%
GENERAL INFOMATION(1)
* Average Age 47
* Married 80%
* Professional/Managerial
* College Degree or Higher
HOUSEHOLD INCOME(1)
*Average Household income of $128,000
*28% have a Household income of $150,000-$250,000.PRODUCTS/SERVICES
Among sports participants in household incomes of $60,00 or more, sailors rate higher business activity than Golfers, Tennis Players, and Skiers in the following areas: Serves on a corporate Board of Directors; ownes an import luxury car, spends $2000.00 on a PC; spends $1000.00 on photography equipment per year, $700.00 on watches, $5000.00 plus on artwork and collectables; belonges to a university club, and travels abroad more than three times per year.
(1) Based on 1995 Monroe-Mendelson Survey for the Sailing and Yachting Magizine.
